What is Yelp and How Can it Help You?
There are many review websites available online that offer tips and advice on anything from restaurants and bars to music venues and local businesses. The most common review sites include Google Reviews, Facebook, Yahoo Reviews, Local.com, Merchantcircle, Angie’s List, and CitySearch. Yelp is also one of the review sites that has picked up a lot of steam recently. Automotive dealerships historically really only worried about Google Reviews and maybe Dealer Rater, but they should include Yelp.com in the list of reviews to pay attention to.
So how does Yelp.com work? Consumers can go online and post a review of their interaction with your dealership whether it was good, bad, or indifferent. They can give it a star rating from 1 to 5 and leave comments on their experience with your dea...