TrueCar’s December Site Traffic Jumps 50 Percent as Car-Buying Process Evolves
TrueCar
SANTA MONICA, Calif., Dec. 30, 2014 /PRNewswire/ -- TrueCar, Inc., the negotiation-free car buying and selling platform, saw a year-over-year spike in unique visitor volume in December as more consumers accessed the site via mobile devices. In fact, mobile users led the way with over 90 percent growth.
Unique visitors to TrueCar.com totaled 3.7 million in December versus 2.4 million a year ago. This increase coincides with reinvigorated consumer confidence that helped push TrueCar.com's unique visitor count to a one-day record high of nearly 200,000 on Dec. 27.
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