Kia has been a brand that has grown over the past several years to give us a brand that’s full of affordable, stylish, and enjoyable models.
The barometer used to test whether or not an automaker is successful in its venture is to take a look at the sales from each month. During September, Kia was able to report some significant increase in sales compared to the same month last year on some of the most popular models from this incredible brand.
The New and the Old Performed Well for Kia
The overall sales results for Kia Motors show us that the Sportage and Optima both ended September with significant increases compared to the previous year. The new Kia Niro Hybrid also showed impressive gains in sales figures. Overall, Kia announced a sales total of 51,503, which was a slight decrease compared to the same month a year ago. The Sportage reported an increase of 17 percent, the Niro Hybrid showed a 13percent growth in sales while the Optima midsize sedan was able to offer an impressive increase in sales of ten percent when compared to 2017.
The Models Going the Opposite Direction
The Kia models that didn’t show growth, but showed a slowing of sales compared to a year ago include the Kia Forte, Rio, Cadenza, and Sedona. The Forte was the worst performer when compared to a year ago with a reduction in overall sales for the model of more than 4,000 units for the single month. So far, the Kia Forte is performing the worst for the brand overall with a loss in sales number that equates to nearly 20,000 models for the year thus far.
Moving the Needle with the Sales Leaders
Because the Niro, Optima, and Sportage have all performed extremely well, Kia will continue to add focus to these models along with some that have begun to show strong sales figures such as the Stinger. The Stinger is new to the market for 2018 and will have to compete against itself next year when we begin to see what the trends are for 2019. Other models in the lineup of Kia stayed even when compared to the previous year and are expected to continue to perform the way you would expect them to in order to make it possible for this brand to be one you can truly enjoy.
Looking for a Great Vehicle, Think Kia
With a lineup of models that fit into nearly every category that we have on the market, the Kia brand is one that you can turn to when you want quality, style, performance, and affordability. Get behind the wheel and let this impressive brand help you have what you want to drive as Kia begins to find a way to strengthen the slow movers and offer you even more for your drive on those vehicles that have been selling well all year.
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