Tag: Advertising

Most major retail segments in the United States have gone to using big data as a driving force for their marketing. The car business was one of the first to adopt it decades ago, but this was mostly done at the manufacturer level. Big ad agencies with big budgets used big data to determine how to post which message at what time on which venue. Today, there's a shift that puts the automotive industry back in the forefront of the business intelligence revolution. It isn't just the automakers using big data anymore. It's the dealers as well. This shift has been made possible by the increased availability of localized data about consumers - what they're buying, how they're buying, and why they're buying it. What used to be national or regional can be broken down into meaningful informat...