Sleeping Their Way to Success
What is a “sleeper”? In most cases this is a person or a product that ends up giving a performance that greatly outdoes the expectations of the market or industry. In the automotive industry there are many sleepers that look like they might do well, but little is actually expected of them. What happens when these sleepers start to become the leaders in sales and on the market, the manufacturer has to scramble to keep up with the demand, but certainly is able to be giddy about the unexpected success of one of their products. Here are some cars that were deemed sleepers over the past several years. (more…)