Luxury or Value: An In-Depth Look at Hyundai and Genesis
Hyundai started production in 1967, focusing on value and reliability for budget-minded buyers with models like the Pony subcompact that became popular options at every Hyundai dealership around the world. Over decades, Hyundai grew through joint ventures and acquisitions. By the 2000s, the brand improved quality and design substantially with new models like the Genesis luxury sedan. This culminated with the 2015 launch of the Genesis premium brand.
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