The Next Name to be Part of the Pickup Crowd
The truck lineup we have in the US is as strong as it’s ever been and the names we see are familiar. Every so often we have a newcomer to the group that gives us something a bit different, but many times that newcomer isn’t able to last very long because of the competition or because they are a sub brand of a company that already has a strong truck following. Lincoln and Cadillac have both attempted to bring us pickup trucks that were to be luxury models with the guts to get the job done, but truck customers preferred their Fords and Chevys to these other names.
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