The Buick Brand Image Has Changed
For years, when the Buick brand was mentioned the first thing you thought of was your grandparents' large land yacht sailing around on the road.
Thankfully, if you’re younger than 35 you’re not necessarily going to have this image of Buick and might even think of the brand as a youthful and flirtatious brand that can entice a drive of any age with quality features and the creative style that captures the imagination. This change in mindset is proof that Buick has changed its brand image.
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