Thursday, May 2

Author: Rocco Penn

TrueCar’s December Site Traffic Jumps 50 Percent as Car-Buying Process Evolves
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TrueCar’s December Site Traffic Jumps 50 Percent as Car-Buying Process Evolves

TrueCar SANTA MONICA, Calif., Dec. 30, 2014 /PRNewswire/ -- TrueCar, Inc., the negotiation-free car buying and selling platform, saw a year-over-year spike in unique visitor volume in December as more consumers accessed the site via mobile devices.  In fact, mobile users led the way with over 90 percent growth. Unique visitors to TrueCar.com totaled 3.7 million in December versus 2.4 million a year ago. This increase coincides with reinvigorated consumer confidence that helped push TrueCar.com's unique visitor count to a one-day record high of nearly 200,000 on Dec. 27. (more…)
How to Buy a Minivan
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How to Buy a Minivan

The minivan has been sliding in recent years with the increased popularity of SUVs and the rise of the crossover. Still, there's a good market for them. As a result, there's a need for someone to give advice. For this, we look to Cars.com. In their KickingTires section, the give the type of advice that consumers need to know. You shouldn't take for granted that every minivan is going to have everything that you need. For example, latch and anchor tethers are important components of any vehicle for parents of small children. One would think that there are plenty in minivans, but not all of them have enough for families with multiple children. (more…)