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The fuel cell vehicle industry is barely getting going and Toyota is already hoping to expand into their luxury brand, Lexus. Their goal: to do for the FCEV industry what they did with the hybrid industry with the Prius. The word "Prius" is synonymous with the word "hybrid," which is what they're hoping to happen with the Mirai. If they are able to take the same technology and put it into play with the Lexus LS, they will be trying to beat Mercedes and other luxury lines to the punch in this segment. It's untested and has infrastructure problems with only 11 charging stations in all of California. That can be scaled quickly, but they'll need to create a need first. It might be the chicken and the egg dilemma. (more…)

As one of the most highly touted SUVs on the market, the Toyota Highlander has set the standard for the crossover SUV class for several years and is starting to offers owners so many great features that it might be able to be considered a luxury model. Competing with the Honda Pilot, Nissan Pathfinder and Ford Explorer, the Highlander makes quick work of all three, but continues to add a great deal of enjoyable features such as a pass-through cable organizer, seating for up to eight, and an Easy Speak feature to amplify the voice of the driver for the rear seat passengers to hear. With no upgrades or updates for the 2015 model year, Toyota has chosen to leave a good thing alone, and the Highlander is certainly a good thing. The Highlander offers a driving experience that is comforta...

Lexus Hopes to have a Luxury FCEV by 2017

It’s Easy to Enjoy the 2015 Toyota Highlander