Racing for the Attention of Today’s Generation
There’s no doubt that attention spans have waned with the immediacy of the generation we have in our youth of today. Many want their information right now and can process it much faster and in larger quantities than was the case with older generations. In an era where everything we do is shared right now and you have to know what your friends are doing all the time, sports that we watch need to follow a similar format, or at least give us that same sense of urgency so that we can feel like the action is always immediate.
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