Lexus Is The First Place of Autonomy for Toyota
It shouldn’t come as any surprise to you that Toyota will choose to put autonomous technology in the Lexus brand before it trickles down to the vehicles that wear the Toyota badge like the Camry or Corolla. This follows along the same lines of other brands we’ve seen, but, for the most part, only from brands that don’t have a mainstream arm to go along with the luxury models offered. Adding autonomy at higher levels makes more sense because the higher price and expectation of the Lexus brand makes it the right place to start and build on what we’ll see in the future. (more…)