The Toyota Sports Car You Will Love
The Scion brand was only around for a short thirteen years. This sub brand from Toyota was meant to strike a chord with younger shoppers to ensure they could purchase a great vehicle at a reasonable price. The overall thought was to offer a brand of vehicles that had only a few options to help keep the pricing consistent and affordable. The transition for a car shopper of Scion was for them to purchase the Scion at an early age, move to a Toyota model in the second phase of car ownership and eventually head to the luxury arm of Toyota by purchasing a Lexus model later in their lives.
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