Succumbing to the Pressure
In the automotive market, there are often cars that are built as a reaction to the pressure from the competition. When one automaker builds a style of vehicle the rest have to follow, especially if the trend is successful on the first vehicle. Soon we see an entire market change toward this new style of vehicle that’s no longer new but a successful and impressive class of vehicle. This was certainly the case as SUVs began to get smaller and that part of the market hasn’t even reached its peak yet, but there’s another part of the market that’s changing and more automakers are getting on board than ever; the hot hatch.
(more…)